In-Store RFID Marketing & Inventory

Make your collection the centre of attention

Digitact’s solution for the optical market combines our unique RFID asset tracking and consumer marketing experience into one neat package.

We offer opticians the ability to plug our eGRAB RFID inventory tool directly into their practice management system, and use the same RFID tags to trigger content on our in-store marketing application OpticTouch.

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eGRAB and OpticTouch

RFID inventory and consumer experience

eGRAB for Optics is an RFID inventory and stock management application design specially for the optical market. Our database contains tens of thousands of frames, automatically updates with supplier content  and syncs seamlessly with your current practice management software.

OpticTouch is our consumer touchscreen application that can be customised to suit your store profile. We elegantly display a huge catalogue of frames and sunglasses and the app comes complete with Zeiss iDemo, Hoya Vision Consultant as well as information from contact lenses manufacturers, industry news feeds and interactive content unique to your store. 

The Product Bundles

Choose the bundle that's right for you

eGRAB Inventory

Count your inventory in minutes and get real-time in-store analytics using our eGRAB mobile application. What you’ll need: RFID tags and an RFID scanner. Using our API tool your PMS provider can sync your database to eGRAB and you’re off and counting.

OpticTouch

The interactive application designed for the optics industry – browse frames, search forlenses, learn about contact lenses and look at store specific info – all from one  touchscreen! Hang it on your wall or use it as consultation table – single or multi-user – and customise it with your own logo and promotions.

eGRAB Experience

This is the full package. It includes the OpticTouch consumer app, our eGRAB RFID inventory app and the ability to trigger content on OpticTouch by ‘scanning’ a product’s RFID tag. Opticians can upload their own content for RFID tagged frames and manage their digital in-store promotions.

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The Hardware

RFID components for every requirement

eGrab works with a variety of RFID hardware vendors. We ensure that each installation has the best combination of antenna’s and RFID readers to deliver a successful outcome every time. Below is a clear outline of what you can expect.

Inventory Only:

  • HandHeld Scanner
  • Label printer (optional)
  • Tagging station (optional but recommended)

Customer Experience & Analytics:

  • Fixed RFID reader
  • Various antennas depending on area covered
  • Touch Screen
  • MicroPC