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The Object Economy

If the products on your shelves could talk, what would they be telling you? Maybe a popular SKU is running low ahead of an important rush, or the artful positioning of a new product isn’t grabbing the attention it needs to hit opening targets. Consumer data can tell us a lot; but as data legislation tightens, and the very things around us grow smarter and better connected, Radio Frequency Identification (RFID) technology has emerged as a cost-effective and scalable way to optimise the retail space.

The New Barcode

The barcode has been the cornerstone of how products were catalogued and managed since the 1950’s, but swathes of global supply chains are shifting to a form of ‘wireless barcode’ called Radio Frequency Identification (RFID), adding significant real-time speed and accuracy gains to inventory management processes. 

OUR RFID STRATEGY

Radio-frequency identification (RFID) is at the core of our innovation strategy, and is transforming the way businesses manage their assets. RFID tags permit the wireless transmission of data using electromagnetic pulses obtained from trackable tags that are attached to inventory. Conforming to global GS1 standards, our RFID platform eGRAB encodes each label with a unique digital identifier for real time traceability and analysis of its journey to the consumer.

These tiny labels contain embeddable microchips that can be wirelessly read in bulk (thousands in just minutes) to dramatically reduce stock taking, inventory packing and picking and warehouse management process times. They also help organisations gain insights into supply chain and product performance that has historically been the domain of online stores.

A Technical Overview

Radio-frequency identification (RFID) is at the core of our innovation strategy, and is transforming the way businesses manage their assets. RFID tags permit the wireless and automatic transfer of data using electromagnetic pulses obtained from trackable tags that are attached to inventory. Conforming to global GS1 standards, our RFID platform eGRAB encodes each label with a unique digital identifier for real time traceability and analysis of its journey to the consumer.

These tiny labels contain embeddable microchips that can be wirelessly read in bulk (thousands in just minutes) to dramatically reduce stock taking, inventory packing and picking and warehouse management process times. They also help organisations gain insights into supply chain and product performance that has historically been the domain of online stores.